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5 Reasons Why Jewelry Should Be on Your Holiday Gift List

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The holiday season is here! If you’re struggling with the right gift to get for that special someone in your life – wife, partner, husband, friend, teenager, neighbor, etc. – consider a piece of jewelry!

Jewelry is a versatile gift that is appropriate for just about any occasion and for anyone. Every piece of jewelry is as unique as your reason for selecting the right piece for that special person.

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Join us for our Holiday Event on December 2

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We are having a party and You're Invited! Stop by Gary J. Long Jewelers in Lincoln Center on Friday, December 2 for our Christmas Party. Save up to $1,000 with our special holiday offers!

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Cool, Warm, Neutral: Complementing Your Skin Tone with Jewelry Metals and Gemstones

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Ladies, this is for you. Or men, this is for you if you want help selecting jewelry that enhances your woman’s natural beauty and need a place to start.

As an accessory, jewelry enhances an outfit, and if you like everything to match, read on to learn how to select the most appropriate metal and gemstones.

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Synthetic diamonds vs real (natural) diamonds

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Choosing the perfect loose diamond for a custom piece, or selecting the piece of diamond jewelry that is just right for your special someone is a very personal decision. You may already be wondering about the cut, clarity, color, carat size, and more about a diamond – and we can help you understand all of that.

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Guest — John Joyner
This is a great posting about natural vs. synthetic diamonds.
Tuesday, 11 October 2022 13:57
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Cheers to 70 years at Gary J. Long Jewelers!

Cheers to 70 Years!

We're celebrating Gary's 70th birthday all month long at Gary J. Long Jewelers! During the month of September, enjoy special pricing on selected in-stock merchandise at up to 70% off. Plus, don't forget to take a selfie with Gary while you're here!

Visit anytime during our normal business hours, Monday thru Saturday from 10am to 5:30pm, or call (209) 477-6881 to set up a showing.

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Durability of Jewelry Finishes

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Do you notice scratches on your rings? The type of metal it is determines how easy scratches can occur. The harder the metal composition, the more durable – and more scratch-resistant – the piece of jewelry will be. You might be surprised to learn that most metals can be scratched easily because most are fairly soft. There’s quite a variety to the hardness of metals used for jewelry and that’s what we cover in this article.

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Jewelry Maintenance: Tips for Keeping Your Pieces in the Best Condition

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You buy fine jewelry to wear for years to come, so understanding how to properly store and clean your jewelry will enable you to keep them beautiful and retain their value.

If you walk away with one tip, it should be this: to avoid having your jewelry appear tarnished or dirty, take it off every day before bed.

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Find Jewelry that Matches Your Style

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Do you find yourself brand loyal – that when you find a label you like, you never waver to another? When jewelry shopping, do you want the best and the most sparkly pieces, or do you prefer more understated designs?

We’d like to introduce some of the designers we feature at Gary J Long Jewelers. Our selections can fit any style!

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7 Tips for Traveling with Jewelry

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You wear jewelry to accessorize your outfits every day without a second thought. When you travel, however, it might be a good time to think twice about what pieces you want to bring with you and how best to keep them safe.

Losing a precious, and expensive, piece would be heart-breaking, wouldn’t it?

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Guest — Barbara Lescisin
Thanks, never thought of taking a picture of jewelry I’m taking??
Wednesday, 08 June 2022 13:50
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Must-Have Jewelry Pieces for Every Woman

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Jewelry is a wonderful way to accessorize any outfit. Here are some must-have pieces every woman would love to have in her jewelry box.

Diamond Stud Earrings

A pair of stud earrings are the ultimate go-to staple for any woman. They are a classic to wear anytime – at home, in the office, at the gym, on vacation, at a formal event or a casual dinner. Giving your special lady a pair of diamond stud earrings will give her something to wear for any occasion.

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Meet the Designer: Christopher Slowinski of Christopher Designs

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Christopher Slowinski is founder, president, and master jewelry designer for Christopher Designs, established in 1981 in New York. Born in Poland where his family owned a flower plantation, Christopher became inspired by oil paintings and influenced by advertising campaigns for jewelry that included nature and vibrant colors.

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Can’t Find the Perfect Piece of Jewelry? Here’s What the Custom Design Process Entails

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Have you been searching for the perfect piece of jewelry for an engagement, anniversary, wedding, or other special life event, and simply can’t find it? Do you have your grandmother’s diamond that you’d like to reset? Or perhaps you have a gemstone you’d like to put into a special setting and you’re overwhelmed thinking about possibilities.

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The Everlasting Partnership of Jewelry and Love

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February is the month of romance, so it’s a perfect time to talk about relationships, particularly the one between jewelry and love.

Romantic love has been a prevalent theme for thousands of years. It’s been said that adorning loved ones with jewelry enhances the beauty of the wearer – inside and out.

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The Importance of Updating Your Jewelry Insurance Policy

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Jewelry is personal and carries sentimental value. It recalls emotions, moments, and milestones in your life, which is why it can be devastating if your pieces are damaged, lost, or stolen. A jewelry insurance policy is the best way to ensure that your favorite items are protected.

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Holiday Gift Guide

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They say diamonds are a girl’s best friend. There’s nothing quite like exquisite gemstones set in precious metal to dazzle this holiday season. This Chrstmas, look no further than Gary J. Long Jewelers for the best selection of fine jewelry lines and pieces to surprise your loved one.

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Add-A-Pearl Necklaces for Christmas Gifts

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Gift giving doesn’t always come naturally for everyone, but an Add-A-Pearl necklace is a wonderful gift for a little girl of any age and provides a way to help with gift-giving throughout an entire childhood. If you are looking for a special gift this Christmas, consider an Add-A-Pearl necklace from Gary J. Long Jewelers.

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High Pressure, High Temperature (HPHT) Diamonds

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Designed in the 1950s, High-Pressure, High-Temperature (HPHT) is a diamond treatment in which both high pressure and high temperature is applied to natural diamonds that are not fully crystallized when released from fiery, erupting volcanoes in order to improve their color. Nearly all “white” diamonds contain some degree of brown or yellow color.

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Push Presents for New Mothers

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Thoughtful Gift Ideas

The miracle of childbirth is amazing and many believe that a mother’s hard work and the pain endured should be recognized with a gift. A push present is typically given by the new mother’s significant other and is most often a piece of jewelry. Depending on budget, lifestyle, and taste preferences, Gary J. Long Jewelers has numerous pieces and styles to choose from, including custom-made pieces.

Birthstone jewelry makes an ideal push present as it commemorates the birth month of the new child. Birthstone jewelry is also highly customizable and is available in an array of options such as bracelets, earrings, necklaces, and rings. Gifting birthstone jewelry also starts a thoughtful tradition for your family with future children, as you can gift stacking rings to honor and recognize each child. Like a birthstone, an initial necklace or bracelet adds a personal touch to a gift that represents the newest addition to your family.

A push present doesn’t necessarily have to reflect the birth or birth month directly. A classic pair of beautiful diamond earrings or a new necklace are versatile options that she can enjoy and wear everyday. A diamond eternity band is also a timeless choice that signifies the next important step in your relationship as you build a family. Just make sure to select a band that complements her existing engagement and wedding rings.

Push Present Etiquette

When giving a push present, one important factor to consider is timing. Many prefer to give the gift soon, within days of returning home from the hospital. It should be done privately, without others around, as it is sure to be a memorable moment for you both. The birth of a baby is also the birth of a mother, and a push present can be a thoughtful way to acknowledge and recognize all that they are experiencing.


One of the best ways to acknowledge all of the hard work a mother goes through is to gift her with a beautiful piece of jewelry. The right piece serves as a symbol of love and appreciation that new mothers can cherish forever. From custom-made birthstone or initial pieces to classic, elaborate pieces like diamond stud earrings or a pendant necklace, Gary J. Long Jewelers is here to help you create and select your perfect gift. Give her some sparkle to go with that new mom glow!

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The History of Diamonds

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Beautiful, classic, and sophisticated, the diamond is more than just aesthetically pleasing - it’s a symbol of commitment, love, and romance. The stone’s name is derived from the Greek word adamas, meaning unbreakable or unconquerable, which aligns itself with the diamond’s historic commemoration of forever love.

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The Importance of Jewelry Insurance

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Whether it’s a family heirloom passed down through generations or something you purchased for yourself, a piece of jewelry carries both monetary and sentimental value, making loss painful and personal. While you can never replace the sentimental value of an item, insuring your jewelry can help you recover the financial loss.

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Cleaning and Caring for Pearl Jewelry

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Dainty and sweet, yet bold at the same time, pearls are always a beautiful and classic choice. Diamonds might be “forever,” but pearls can also last a lifetime and be passed down through generations with adequate cleaning and care. Thankfully, special care is not hard to do.

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ALS Awareness

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ALS Awareness Month, recognized nationwide each May, is an opportunity to spread awareness, share information, and raise funds for research for a cure. Join Gary J. Long Jewelers as we spread the message of hope and help for those living with ALS.

What is ALS?

Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s Disease, is a progressive neurodegenerative disease that attacks motor neurons in the brain and spinal cord, leading to muscle weakness and paralysis. Early symptoms of ALS include muscle cramps, weakness in hands, legs, and feet, and difficulty breathing, speaking, or swallowing. The senses, including hearing, sight, smell, taste, and touch, are not affected by ALS. In most cases, cognitive function remains unaffected.

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Designer Spotlight: CrownRing

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Longtime friends Thierry Bellisha and Haimy Mann believe “the special moments in life that take your breath away are few and far between.” It is this belief that fueled the creation of CrownRing in 1999. Thierry and Haimy believe that when a couple becomes engaged to be married, they are the king and queen of their wedding world, ready to reign over their new life together. Hence, the Crown name.

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Custom-Made Wedding Jewelry

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Searching for the perfect engagement, wedding, or bridal party jewelry can be frustrating and overwhelming with all of the options available today. Therefore, it is easy to get confused even if you have extensive knowledge. One way to simplify the process is to work with a jeweler to create custom-made pieces that reflect your style and taste. Gary J. Long Jewelers provides consultations to work with you to create the perfect piece that you will cherish for years to come!

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Valentine’s Day Gift Ideas

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Valentine’s Day is the most romantic day of the year, but do you know the history behind it? The day gets its name from a famous saint, but there are several stories of who he was. The popular belief is that St. Valentine was a priest from Rome in the 3rd century AD.

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Treat Yourself to a New Year’s Gift

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Didn’t get what you wanted for Christmas this year? Treat yourself to your dream piece of jewelry now! When you know what you want, go after it! Whether it’s a great job, an exotic vacation, or your dream house, you don’t need to wait for things to come to you. The same should go for jewelry. If there is a special piece you want to have, you can - and should - go out and buy it yourself. It can be exciting, empowering, and a much needed boost after a bad day or a reward for a great one. There’s sure to be a piece that fits your lifestyle, wardrobe, and budget perfectly.

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Holiday Gift Giving

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Good things come in small packages, and personalized jewelry pieces are no exception. Jewelry may be a no-brainer for the holidays, but choosing something for that special someone can be a challenge. There are many classic styles to select from, but creating a custom, unique piece can really make their holiday shine. Read on for some great ideas!

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Delicate Jewelry Maintenance

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Jewelry is meant to be worn and enjoyed everyday. Some jewelry, like costume and fun jewelry, requires little care - just put on and go. Delicate and fine jewelry however, requires care and maintenance to keep it looking its best. From proper storage to gentle cleansing, taking good care of your jewelry can help you get the most of your collection.

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Cleaning and Maintaining Your Semi-Precious Stones

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Jewelry is one of our most cherished accessories. It’s sentimental, captivating, and can elevate any outfit. Unfortunately, even the most durable of jewelry can become dull or damaged if neglected or handled carelessly. Simple precautions and regular maintenance can preserve shine and keep semi-precious stones in place.

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Cleaning and Maintaining Your Precious Stones

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Fine jewelry holds more than just financial value–it also holds personal significance, as each piece has meaning and memories attached, making them “irreplaceable.” Since these pieces are investments, it is important to keep them in good condition in order to preserve their quality over time.

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Special Mother's Day Gift

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This Mother's Day, May 10th give her the gift of real gold roses because she is essential! We are offering roses made with real rose and real gold for $90 including tax and delivery. Call (209) 477-6881 to order and schedule a personal pick up or free home delivery.

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Meet the Designer: Uneek

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Uneek Jewelry, a Los Angeles-based brand founded by Benjamin Javaheri, the most awarded jewelry designer in the industry, blends the bold spirit of contemporary American culture with the delicacy and detail born of old-world metalsmithing and stone-setting disciplines.

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Jewelry Gift Ideas for the Holidays

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In the flurry of the holiday season, stand out with a thoughtful and beautiful gift that she will treasure for years to come. Diamonds are a classic gift idea, sure to make the season sparkle. Make your gift personal by incorporating her favorite gemstone or birthstone, and consider her personal style. Peek through her jewelry box for inspiration and take note of the jewelry she wears to select the perfect gift to complement her collection.

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Think Pink: Pink Sapphires for Breast Cancer Awareness

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October is Breast Cancer Awareness month and a beautiful time to honor those who are fighting breast cancer, recovering from breast cancer, and in memory of those who have lost their battle with breast cancer. Pink sapphires make a meaningful symbol of support now and throughout the year.

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October 5 Sale!

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Join us for our October sale! For 50 minutes only, save 50% on select items storewide! The sale begins on Saturday, October 5th at 11 AM!

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Gary Long S.H.E. 365 2019

Gary Long S.H.E. 365

Join us for the Gary Long Jewelers S.H.E. 365 women’s 5K run/walk and 10K run! The only all womens run and walk in San Joaquin County will run past the vineyards of Lodi on Sunday, August 4 at Michael David Winery.

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Guest — Blanca Sanchez
I've never done a run before, do you have to be a runner??
Wednesday, 17 July 2019 10:11
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Meet Our Team: Will Mar

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As sales floor manager at Gary J. Long Jewelers, Will works directly with customers to share his knowledge of luxury and fine jewelry and manages the day-to-day activities of the showroom.

Will joined our team more than 7 years ago, and the most rewarding aspect of his position is the chance to help customers find the perfect gift or piece of jewelry to mark the milestones in their lives. He enjoys seeing their smile and excitement as they visit, and being part of the special time or occasion.

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Celebrate Your Anniversary in Style

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Whether it’s your first or your fiftieth anniversary, sparkling jewelry makes the perfect anniversary gift to celebrate your love. From traditional anniversary gemstones to more modern ideas, our guide will help you find a special jewelry gift to mark the milestone.

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Guest — Mike wilson
Looking for a nice 3 tier diamond necklace. Need before May 17th. One year anniversary
Saturday, 09 May 2020 20:27
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Meet our Team: John Centeno

John Centeno

As a sales associate at Gary J. Long Jewelers, John works directly with customers to share his knowledge and passion for fine diamonds and bridal and fashion jewelry. He enjoys working with people and has developed great friendships throughout his time in the jewelry industry.

The most rewarding part of his job is the opportunity to be part of life’s celebrations. From the perfect engagement ring to a memorable anniversary gift, John finds it gratifying to help customers find the ideal jewelry style and knows that his role helps create a meaningful, memorable moment in someone’s life.

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Your Guide to Pearl Jewelry

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Elegant and timeless, pearls are a natural wonder prized for a unique luster and brilliance. Symbolic of purity and wisdom (and one of the birthstones for June), pearls make a beautiful choice for special occasions.

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Your Guide to Engagement Ring Styles and Settings

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When it comes selecting the perfect engagement ring, the most important decisions involve the diamond and the setting. Just as significant as the center stone, the setting impacts the overall style of the ring. Below is your guide to the most popular engagement ring styles and settings, outlined for their distinctive features.

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Designer Profile: Hearts On Fire

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Featuring sparkling bridal and diamond jewelry, Hearts On Fire is known as The World’s Most Perfectly Cut Diamond. Crafted with signature diamonds and 18K white gold, rose gold, yellow gold and platinum, Hearts On Fire has been a leading global designer of luxury diamond jewelry for more than 20 years.

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2018 Holiday Open House

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Join us for our Holiday Open House and Customer Appreciation Sale on Friday, December 7 from 10 AM to 8 PM! Featuring colored stone and diamond jewelry designs from Spark Creations and magnificent diamond jewelry from A. JAFFE, it’s our favorite time of year!

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Belle Étoile Jewelry for a Cause

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October marks Breast Cancer Awareness Month, and we are proud to partner with award-winning designer Belle Étoile to support breast cancer awareness through a special edition pink collection.

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Designer Profile: Noam Carver

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Pairing innovative designs and craftsmanship with the finest precious metals and rare diamonds, Noam Carver engagement rings, wedding rings, and stackable bands are a stunning symbol of love and commitment.

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Precious Metals: Platinum and Gold

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Sparkling diamonds and dazzling gemstones are one aspect of luxury jewelry, followed closely by precious metals. Offering a range of colors and options for every lifestyle, platinum and gold are the most popular precious metals and ideal for engagement rings, wedding bands, and more.

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Gary Long S.H.E. 365 2018 Recap

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Earlier this month, we had a great weekend as Title Sponsor of the 5th annual Gary Long S.H.E. 365 Women’s 5K and 10K. Held every July at Woodbridge Winery in Acampo, this event is the only all women’s run and walk in San Joaquin County and a great opportunity for women of all ages to feel strong and empowered.

More than 200 women participated in the 5K run/walk through the vineyards of Lodi, and more than 40 women finished the 10K run. All participants received a gift bag from Gary J. Long Jewelers, including a custom-designed engraved sterling silver shoelace charm to commemorate the race.

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Gary is hiring!

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Fine Jewelry store in Lincoln Center seeking new family member! Gary J Long Jewelers is looking to expand our family with a new Sales Associate. Experience is an asset but not a requirement. Must be willing to work a flexible schedule including Saturdays. We will consider both part-time and full-time applicants. Wage commensurate with experience. Visit the store to drop off your resume!

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Designer Profile: Spark Creations

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For more than 40 years, Spark Creations has been a leading designer in color stone fashion. Featuring beautiful collections of colored gemstones and diamond jewelry, Spark is known for elegant designs and one-of-a-kind jewelry icons.

Founded by two brothers with a career in diamond cutting, Eli and Beny Aviram opened Spark Creations in 1972 in New York. First specializing in the finest diamond jewelry, they began to incorporate colored gemstones into their designs over the next 15 years before introducing their extensive colored gemstone collection. Today, Spark Creations is synonymous with brilliant colors and flawless cuts that showcase the beauty of premium colored gemstones and diamonds.

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Anniversary Gemstones and Jewelry: Milestone Celebrations

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Dazzling gemstones offer endless inspiration for your wedding anniversary. Discover the perfect jewelry gift to express your love and commitment in our anniversary gemstone guide.

1st Wedding Anniversary - Gold
Gold metal is the traditional choice for your first anniversary, symbolic of prosperity and wealth. For a more modern gift, choose a gold-colored gemstone such as yellow topaz or citrine set in the precious metal to represent the glow of your first year of marriage—the color gold symbolizes compassion, courage, and passion.

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